David Kelsen



26322 Naccome Drive, Mission Viejo, CA 92691


Focused, organized, enthusiastic and deadline driven multidiscipline web developer and SEO specialist. Interpret Photoshop, Illustrator and Quark graphic visual designs into pixel-perfect html, css, wordpress and joomla websites. Translate wireframes and sketches into working prototypes. Edit, modify and customize CMS templates. Utilize the latest best practices and technology to create visually appealing web pages and interfaces using clean semantic code to maximize page load speed and search-engine friendliness.

Test code compliance for specified standards and accessibility. Test cross-browser, cross-platform and cross-device compatibility for inconsistencies. Highly proficient in Photoshop, Illustrator, Dreamweaver, Acrobat Pro and Hand-Coding. Experience working with ecommerce frameworks. Highly familiar with MySQL, PHP, Javascript/jQuery.


Work History:

Independent Capital Management, Inc.


Front End Web Developer/SEO

Created and implemented SEO strategy including Link-building, Social Media Integration and Reputation Management. Performed maintenance and modified code on existing main website for on-page optimization and to satisfy clients requests. Designed and published additional wordpress web sites from the ground up for promotional, supporting and internal purposes. Created graphics, blog content and edited video.

JoinICM - A recruiting website currently seeking approval from SEC compliance (you can view the site by using the following credentials: user – Client, pass – 0CaRt0514).

IndependentCapitalManagementScam – This site was created for reputation management.

icmfinancial – This team building site is used for internal promotions and communications.


3 Monkees Events


Front End Web Developer/SEO/Videography

Developed and published multiple websites,including eCommerce sites,landing pages and mini-sites.Created and implemented AdWords SEM campaigns and SEO strategy. Created and proliferated Social Media identity. Shot and edited video for several events including the BCS VIP Tailgate party at the Rose Bowl in 2014. Prepared all video for seamless integration into the 3ME website.

 Set-up and configured emails for each domain, including Outlook integration.  Trained and assisted all parties concerned on setup and usage on multiple platforms. Trained principles on wordpress usage,how to create blog posts and how to update basic topical information.

ZinzinoEvent – eCommerce site for Zinzino LLC (through 3Monkees). Created all graphics, forms and some content.

3MonkeesEvents – Created all design and graphic elements (except logo), forms and some copy. Shot and edited some videos.




BCS VIP Tailgate

Shot video of the entire event, including a 6-day time-lapse of the build and all the way through to Game Day.
In addition to Video, I was responsible for setting up a live hashtag feed through a hashtag aggregator, to be displayed in various locations throughout the event.

Live Hashtag Feed




Front End Web Developer/SEO

Maintenance and update of existing site. Made several modifications to the CMS template. Troubleshoot plugin compatibility. Train managers and interns on best practices for article formatting and multimedia usage. On-page optimization. Created newsletter template for MailChimp, implemented email newsletter campaign.



Mooers Products Inc.


Front End Web Developer/SEO

Modified the main website and two supporting sites, both pre-existing. On-page optimization, started a social media campaign for the company. Shot video for WEFTEC conference in Chicago. Created video loop displayed in booth during event.


Integrity Futures Group

Front End Web Developer/SEO/Marketing/IT


Responsible for creating, developing and implementing marketing strategy and marketing plan. Analyze industry trends and devise comparative analysis. Develop web sites, landing pages, micro-sites and email campaigns. Design and create all promotional collateral and presentations including; logos, brochures, business forms, Powerpoint demonstrations, direct mail, print ads and video ads. Improve lead generation through website optimization, search-engine-marketing and daily user traffic evaluation. Write and contribute relevant articles regularly to financial services blog. Restructured intranet network and web server to maximize efficiency. Maintenance, upgrades and troubleshooting of all computer workstations and servers.